Reliable suppliers – It has a strong base of reliable supplier of raw material thus enabling the company to overcome any supply chain bottlenecks.Strong distribution network – Over the years British Airways has built a reliable distribution network that can reach majority of its potential market.British Airways is investing huge resources in training and development of its employees resulting in a workforce that is not only highly skilled but also motivated to achieve more. Highly skilled workforce through successful training and learning programs.Automation of activities brought consistency of quality to British Airways products and has enabled the company to scale up and scale down based on the demand conditions in the market.Good Returns on Capital Expenditure – British Airways is relatively successful at execution of new projects and generated good returns on capital expenditure by building new revenue streams.Based on Fern Fort University extensive research – some of the strengths of British Airways are – These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. Step by Step Guide to British Airways SWOT Analysis Strengths of British Airways – Internal Strategic FactorsĪs one of the leading firms in its industry, British Airways has numerous strengths that help it to thrive in the market place.
![how to negate threat of new entrants how to negate threat of new entrants](https://gamefabrique.com/storage/screenshots/pc/battlefield-2-armored-fury-05.png)
The core purpose of SWOT matrix is to identify the strategies that an organization can use to exploit external opportunities, counter threats, and build on & protect British Airways strengths, and eradicate its weaknesses.
![how to negate threat of new entrants how to negate threat of new entrants](https://i.ytimg.com/vi/ihVnHGtJ-jc/maxresdefault.jpg)
It is an important technique to map out the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) British Airways is facing in its current business environment. SWOT analysis is a vital strategic planning tool that can be used by British Airways managers to do a situational analysis of the firm.